
About us
We are three passionate women who believe in the power of community and the potential of small businesses. At Hub de la Baie, our mission is to help local businesses thrive by creating opportunities for collaboration and meaningful partnerships. We know that with the right support, small businesses can flourish—even in small towns—and we are dedicated to making that a reality in our beloved region.
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The heart of our work is our community, which inspires us daily with its love for the region and its dreams for the future. Hub de la Baie has grown beyond our expectations, and we are committed to building a vibrant, inclusive space where people can connect, learn, and bring their visions to life. Hub de la Baie is more than a space—it’s a hub where friendships, family ties, and dreams take root and grow.
Meet the co-owners
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Jill
Jill, a mother of three, is a dedicated Holistic Nurse and entrepreneur with a passion for community wellness. Known for her caring spirit and heart-driven approach, Jill is a trailblazer and problem solver, always thinking of ways to enrich her surroundings.
Her vision for the Hub ignited a shared enthusiasm with her co-owners, Caroline and Joannie, who immediately saw the potential her idea held for the region. Jill’s mission is to create a life where her family, alongside the community, can thrive and grow together. She’s dedicated to making the Hub a place of healing, unity, and opportunity, welcoming locals and inviting newcomers to experience the beauty of our region.

Caroline
Caroline, a mom of two girls, is a website designer (CoCreativ) and a multipassionate entrepreneur. Since childhood, she has envisioned the potential for transformative change within her community but knew it would take the right team to bring it to life. Jill and Joannie are those perfect partners, sharing her vision for creating a sustainable, healthy, and connected community.
Caroline strives to be a role model for her daughters, demonstrating that an impactful, joyful life is built on purpose, connection, and giving back. Her hope is to guide them in seeing that a meaningful life is possible through community, compassion, and shared dreams.

Joannie
Joannie is a Speech and Language Pathologist, avid traveler, and devoted community builder known for her unstoppable drive and commitment. Her generosity extends throughout the community, as she dedicates her time to various initiatives, including community festivals, the Extra-Mural, the rec center, the college, and the Hub.
With unwavering passion, Joannie readily contributes her skills and energy wherever there’s a need, consistently giving her all to enrich and support her community.